ESG Commitment

Sustainable Development

AB Circle delivers reliable, safe, and sustainable products that safeguard our planet for future generations. We source raw materials exclusively from trusted suppliers who meet rigorous environmental standards and comply with international regulations to minimize exposure to hazardous substances.

Our Key Commitments:

• RoHS Compliance: Products free from restricted hazardous substances.
• REACH Compliance: Adherence to EU chemical safety regulations.
• Conflict Minerals Regulation: Ethical sourcing to prevent funding conflict.
• GB VOC Compliance: Compliance with China’s VOC standards for safer products.

Our Green Practices

Reduce

We empower our teams to adopt sustainable habits:

• Energy-efficient LED lighting and power-saving office equipment.
• Paperless operations, reducing paper usage by 30% in 2024.
• Reusable utensils to cut down single-use plastics.

Reuse & Recycle

In our warehouses, we reuse packaging materials, carton boxes, and pallet straps for shipments. Non-reusable materials are recycled through dedicated bins for paper, plastic, cans, and glass. We diverted 50% of commercial waste from landfills through these efforts.

Sustainable Suppliers

It is not enough that we are doing our part, we partner with ISO 14001-certified suppliers who prioritize environmental management, ensuring our supply chain aligns with our sustainability values.

Circle Giving

AB Circle donates a portion of profits to non-profit organizations, sharing our success with the communities where we operate. We proudly support:

• National Center for Child Health and Development (NCCHD), Japan: Through the Momiji House Fund, we support Japan's first short-term child hospice, providing a "home-away-from-home" for severely ill children.
• Children's Cancer Foundation (CCF), Hong Kong: Our donations help CCF provide holistic support to young cancer patients and their families, improving their physical, psychological, and social well-being.

Circle Matching Employee Donation Programme

Cohering with company core values, we foster a culture of giving by matching employee donations to their chosen non-profits at a 1:1 ratio, amplifying their impact.

Circle Social Activities

We encourage volunteerism and fundraising:

• Participated in Orbis Walk 2025, supporting global eye care initiatives.
• Joined the 2024 MSF Run, raising awareness and funds for emergency medical aid worldwide.

Product Responsibility

At AB Circle, we prioritize customer safety, trust, and satisfaction through rigorous product responsibility practices:

• Product Testing: All products undergo comprehensive testing to meet international safety standards, such as CE, FCC, MIC, and UL. In 2024, 100% of our products passed safety audits with zero recalls.
• Product Safety: We implement strict quality control measures to ensure products are free from defects and safe for use.
• Labelling: We provide clear, accurate, and multilingual product labels compliant with regional regulations (e.g., EU’s CE marking, US’s FCC marking). Labels include usage instructions, safety warnings, and recycling guidance.
• Ethical Advertising: Our marketing materials adhere to truth-in-advertising principles, avoiding misleading claims. We comply with Hong Kong’s Trade Descriptions Ordinance and international advertising codes.
• Customer Feedback: We actively collect and act on customer feedback through surveys and helplines, achieving a 90% customer satisfaction rate in 2024.
• Sustainability in Design: We incorporate eco-friendly materials, such as biodegradable packaging, into our product designs, with a goal to transition 50% of our product lines to sustainable materials by 2027.

By aligning with SDG 12 (Responsible Consumption and Production), we ensure our products meet the highest standards of safety, transparency, and sustainability.

Code of Ethics

AB Circle maintains a high standard of ethical conduct. Our Code of Ethics, embedded in our HR Manual, guides employees to act legally, ethically, and professionally. Key principles include:

• Equal Opportunity: We provide fair employment opportunities, prohibiting discrimination based on gender, age, race, religion, marital status, or disability. In 2021, we achieved gender parity in leadership.
• Harassment and Violence Prohibition: We enforce a zero-tolerance policy for any form of harassment or violence, with confidential reporting channels and mandatory annual training for all employees.
• Anti-Corruption Measures: Employees are prohibited from offering or accepting bribes or undue advantages. We conduct annual anti-corruption training and comply with Hong Kong's Prevention of Bribery Ordinance. In 2024, we reported zero incidents of corruption.

Transparent Practices

• Stakeholder Reporting: ESG performance updates published regularly.
• Ethical Supply Chain: Supplier audits ensure compliance with our standards.
• Data Privacy & Cybersecurity: GDPR-compliant policies, annual penetration testing, and employee training.
• Whistleblower Protection: Confidential system for safe reporting.
• Board Oversight: Quarterly ESG reviews by our Board of Directors.
• Stakeholder Engagement: Surveys, town halls, and briefings inform our ESG roadmap.

We align with global standards such as the Global Reporting Initiative (GRI) to ensure transparency and accountability.